Today's world stands for major challenges, from climate change and scarcity from products to inequality and prejudices. We understand that one brand cannot all change this on its own, but we do know that with hard work and a positive attitude, we can make beautiful glasses with a minimum of waste and within an organization where everyone is welcome.

Our ambition is great and we do not yet know exactly how we will achieve our objectives, but we are positive and determined to make it happen. And we will share our progress - ups and downs - with you throughout the entire process.

“Our mission at LoopLabb: redefining quality glasses. Person for person and frame for frame, we will live up to our vision. "

We now first work on our sustainability objectives, including reducing our environmental impact to a minimum, increasing our positive impact on the environment and improving thousands of lives in our value chain.

We strive to form a circular spectacle brand- a brand that limits its carbon and water footprint and where the materials that we use are part of a sustainable circle.

It is our ambition as a brand to welcome everyone to leave no one and to be completely transparent. We are working on it to focus on inclusion in everything we do. We believe that everyone must be able to wear glasses in which she/ he/ he feels good - regardless of age, size, gender, race, sexuality or skill. We want to use the future power of our brand to challenge the status quo. We are working on always being included and to make our products, experiences and communication fully accessible to everyone.

We will keep you informed…