Today's world faces major challenges, from climate change and product scarcity to inequality and prejudice. We understand that one brand cannot change all of this alone, but we do know that with hard work and a positive attitude, we can make beautiful glasses with minimal waste and within an organization where everyone is welcome.

Our ambition is great and we do not yet know exactly how we will achieve our goals, but we are positive and determined to make it happen. And we will share our progress – ups and downs – throughout the entire process with you.

"Our mission at Looplabb: Redefining quality glasses. Person by person and frame by frame, we will make our vision come true."

We are now working, among other things, first on our sustainability goals, including reducing our environmental impact to a minimum, increasing our positive impact on the environment, and improving thousands of lives in our value chain.

We strive to form a circular eyewear brand – a brand that limits its carbon and water footprint and where the materials we use are part of a sustainable circle.

It is our ambition as a brand to welcome everyone, leave no one behind, and be completely transparent. We are working to put inclusion at the center of everything we do. We believe that everyone should be able to wear glasses in which they feel good – regardless of age, size, gender, race, sexuality, or ability. We want to use the future strength of our brand to challenge the status quo. We are working to always be inclusive and to make our products, experiences, and communication fully accessible to everyone.

We keep you informed…